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Case history 3: the product launch
We were approached by CHC Aesthetics, a leading aesthetics clinic in Southend, to produce social media videos for their new service.
This required an amount of filming of the actual process itself, which needed to be edited down into something less than a minute long, as well as to contain lots of visual cues for the benefit of anyone watching “on mute.”
The client did not want music but something suitably dramatic, which required us to design a range of sounds they could choose from in order to find something suitable. Because the ambient sound recorded in the clinic was too noisy, we designed various sound effects to replicate the sound of the machinery being operated.
The end result has been shared thousands of times on their social media and “remixed” into other versions.
Case history 4: the singer
Natalia Farran is a singer who, after many successful years of working for other people, wanted to produce her debut solo album. This required a crowdfund to be started and various media produced to send to her donors.
Firstly we designed the album cover in mockup form, then made a main video to start the crowdfund. This required not only for an initial video to be made and edited from clips supplied, but some audio post-production to remove room echo from some spoken parts. The video was then remixed twice, into two other languages, and subtitle tracks produced for YouTube to replace the ones YouTube generates with AI, which can be inaccurate.
The next stage was to produce lots of little clips for social media, all riffing on the name of the album – “About Time” – to help expand her audience. The project also involves the production of a series of several spoken interviews with the band members, interspersed with their career highlights.
The videos have received thousands of “hits” and high praise from music industry figures involved with Natalia and her project.